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301 Redirect

Philippines SEO Services

Have you ever wondered why your website is ranking on the second page of Google rather than the first? The answer could be that 301 redirects are missing from your site.

It’s essential to 301 redirect your old URLs to new ones so that search engine crawlers know which page is the current one. But when do you need a 301 redirection?

What is 301 Redirect?

301 is an HTTP status code that a web server sends to a browser. 301 signals a permanent redirect, which means all users who access an old URL will be automatically redirected to the new URL. Redirecting to a live page that is relevant or similar to the one that is no longer needed will provide the best user experience for visitors and ensure that any backlink value is directed correctly instead of being lost on the old page.

A 301 redirect is similar to a mail forwarder. When you move a piece of content away from a specific URL, anyone who attempts to visit it will receive a 404 – page not found error.

When should you use 301 redirects?

You should use 301 redirects when a page is no longer helpful, relevant, or removed. They can also be used for rebuilding sites, where URLs are rearranged into cleaner, more organized pages. Redirecting any old URLs that won’t remain the same after a website rebuild is significant. Use 301 redirects when:

Benefits of 301 redirects for SEO

301 redirect are of great importance for search engine optimization and can make or break a site rebuild. The benefits include:

Search engines will receive a 404 Not Found error code if you do not implement a 301 redirect whenever you remove a page from your site. This can result in it being completely dropped from the search engine’s index over time.

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